Discover how Lacoste fights against counterfeit products
Lacoste, an authentic and protected brand
LACOSTE, AUTHENTICITY SINCE 1933
The heritage of Lacoste is that of René Lacoste, legendary champion of French tennis who created the polo, the famous shirt in petit piqué that revolutionised the world of sport and fashion. He founded the brand that today is synonymous with elegance and also with savoir-faire, innovation and authenticity.
PROTECT LACOSTE AND ITS ECOSYSTEM
Since it was founded, Lacoste has been actively committed to protecting its brand. This is a tireless engagement with customers, employees, partners and suppliers. The commitment is laid out in the Code of Conduct and in Lacoste’s Ethics Charter, which the company’s suppliers agree to and sign to that effect.
WATCH OUT FOR FAKE PRODUCTS
As a well-known premium brand, Lacoste is often targeted by counterfeiters. To proactively combat the production and sale of counterfeit Lacoste products, the company maintains a dedicated team which collaborates closely with law enforcement authorities globally.
Despite being illegal, fake Lacoste products can be found in physical retail locations, street markets, and various online platforms. Numerous online sellers employ terms such as “lacoste cheap,” “lacoste replica,” “lacoste overrun,” “lacoste dupe,” “lacoste real,” and “lacoste authentic” to market counterfeit Lacoste products. These unauthorized sellers can be identified on search engines, social media channels, online marketplaces, and other digital platforms.
Lacoste, member of the INTA
Because in unity there is strength, Lacoste is a member of the INTA (International Trademark Association), the world’s largest brand owner association, whose mission is to support trademarks and related intellectual property.
Lacoste, member of UNIFAB
Lacoste has also joined UNIFAB (Union des Fabricants, a French industry association) with the mission to actively fight against counterfeiting.
